How Sandy Gooch Started A Natural Foods Revolution
“Sandy Gooch single handedly pioneered a natural foods revolution for everyday people”
~~~Whole Foods CEO and co-founder John Mackey
Sandy Gooch was experiencing seizures and chest pains at too young of an age. Upon investigation, Sandy Gooch found that what she was eating was making her ill. She made an immediate change in her eating choices. Little did she know, in her own quest for health she would pioneer the nation’s natural food movement.
Sandy Gooch discusses her illness, her recovery and what it took to open the first Mrs. Gooch’s Natural Food Store in Los Angeles in 1976.
She discusses how she revamped advertising and the grocery business by offering product knowledge.
Sandy believed when you empower people with the knowledge needed to make an educated decision in their food choices; they will learn for themselves that natural foods are a natural choice.
In 1993, Mrs. Gooch's was the largest-grossing natural products market in the world with annual sales of over $90 million. In September 1993, Mrs. Gooch's merged with Whole Foods. Sandy discusses what it was like to give up the business she started.
Sandy also shares her thoughts about food safety, what it takes to be an entrepreneur and how the expression “goochable” got started and to this day is still used.
…and much, much more. I’m very excited for you to meet this inspiring woman, Sandy Gooch.
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